Here’s how I help you move your customers down the funnel…

Strategic Messaging & Positioning

Developing messaging frameworks that define how B2B tech and healthcare companies articulate their value, creating the strategic foundation for all marketing, sales, and product communications.

Conversion-Focused Copywriting

Writing high-stakes copy for websites, landing pages, and email campaigns that move technical buyers through complex decision cycles and drive measurable pipeline growth.

Technical Content Translation

Transforming complex technical concepts into clear, human-centered narratives that resonate with both technical implementers and executive decision-makers in machine vision, SaaS, and healthcare.

Buyer Journey Content Strategy

Mapping content to each stage of the B2B buying cycle, from awareness through decision, ensuring every piece serves a strategic purpose and supports revenue goals.

Sales Enablement Content

Creating materials that help sales teams close deals: one-pagers, case studies, white papers, proposal content, and battlecards that address objections and accelerate enterprise sales cycles.

Message Testing & Optimization

Using customer research, competitive analysis, and message testing (Wynter, user interviews) to validate messaging resonates with target audiences before launch.

Multi-Stakeholder Messaging

Crafting messages that speak to entire buying committees - addressing technical, financial, and executive concerns within the same narrative framework.

Thought Leadership Development

Creating research-backed content (white papers, reports, articles) that establishes authority, generates leads, and influences industry conversations.

Brand Voice & Messaging Standards

Building comprehensive brand guidelines that ensure messaging consistency across teams, channels, and customer touchpoints, turning strategic frameworks into practical tools.

Campaign Development & Execution 

Building complete marketing campaigns from concept to launch—defining strategy, crafting messaging across all touchpoints, and creating assets that work together from awareness through conversion.