Salesforce Video - Focus Achieved
Salesforce - Interactive Website
One of the biggest challenges as a marketer at Salesforce is figuring out how to target a wide range of prospects and direct them to a wide range of potential solutions. But we did it. Finally. This interactive solution finder took a lot of hard work, but we managed to make it possible for users to self-identify and self-select the path to Salesforce success in as few, painless steps as possible. Not an easy task, considering the breadth of personas and industries out there and all the solutions that Salesforce offers. Live link here.
Copywriter/ACD
Salesforce Video - What We Do
This fully integrated campaign (available on request) was created to educate VP decision makers about what Salesforce does with an intentionally straight and simple tagline: We bring companies and customers together.
Copywriter/ACD
Salesforce Video - Road to Success
The common perception is that Salesforce is not designed for small businesses. So we developed a brand campaign to change opinions. First, we reassured customers that Salesforce “will ride with you on the road to success” and then we introduced a new, low price CRM product: Salesforce Essentials.
Copywriter/ACD
Salesforce Video - Marketing ROI
Sales teams need smart marketing automation. And when they don’t have it, well, a lot of money and time get wasted. These four videos take a lighthearted look at life without Pardot.
Copywriter/ACD
Salesforce Video - With Salesforce/Without Salesforce
Created to capture the business people’s attention in airports and airplanes, this :30 awareness video had to be visually arresting and deliver a simple message: With Salesforce: order and growth. Without Salesforce: chaos.
Copywriter/ACD
Salesforce Video - Post Its
Small businesses face 4 major pain points: Helping salespeople focus on sales, managing contacts, scaling for growth and organizing customer data. These videos take a empathetic, humorous look at these challenges and offer simple solutions.
Copywriter/ACD
Salesforce Video - Engagement
Sales teams need smart marketing automation. And when they don’t have it, well, a lot of money and time get wasted. These four videos take a lighthearted look at life without Pardot.
Copywriter/ACD
Salesforce Video - Too Much Admin
Small businesses face 4 major pain points: Helping salespeople focus on sales, managing contacts, scaling for growth and organizing customer data. These videos take a empathetic, humorous look at these challenges and offer simple solutions.
Copywriter/ACD